In his four-year career as Missouri’s starting quarterback, Brady Cook has thrown for 7jpwinner gaming,603 yards and 43 touchdowns. He led the Tigers to a victory in last year’s Cotton Bowl. And even after an upset loss over the weekend, his team is in a position to compete for a spot in the College Football Playoff.
Perhaps even more impressive is Cook’s real estate portfolio, which stretches from Missouri to Georgia to Texas and includes interests in a half dozen apartment complexes, a medical building and a retirement home. He chose his assets using the business acumen he developed at the University of Missouri, where he will receive a master’s degree in business administration in December. But the financing was thanks to his right arm.
“I am not going to tell you what I make,” said Cook, whose name, image and likeness, or N.I.L., deals are estimated to be worth $1.2 million annually, according to several databases. “But I will say that I have learned more about the business of business in the last year than any other time in my life.”
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It is the early days of the N.I.L. era, which allows college athletes to earn money from their athletic talents. But more than $1.7 billion is already flooding through this burgeoning economy — 80 percent of it via collectives, which funnel booster money to players.
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SKIP ADVERTISEMENTThe University of Missouri has created one of the most transparent mechanisms to make sure its student-athletes get paid and paid well, with the help of the state legislature. Most donor-funded collectives raise a majority of their dollars from boosters, but in Missouri, a state law has allowed the university to create and fund a marketing agency, called Every True Tiger, that distributes money to its athletes.
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